Corporate Presentation Astena
New look and corporate presentation for expert in building industry software
The unasked question
Astena came to brandstichters to freshen up their corporate presentation for an important pitch to a major new prospect. However, when going through their existing presentation, we noticed that the company logo, tagline and brand architecture also needed an update. Within the broader style exercise, we spontaneously reworked these as well.
The importance of a good pitch
Thanks to our substantiated pitch for the new proposals, we won the confidence of Astena to work on the actual content of the pitch presentation as well. We structured, deleted and edited to get it as smooth and convincing as their software. Visually, we created a lot of extra sex appeal: an IT company for construction, with a human face and graphic fireworks. Meanwhile, we kept the 25-master-slides-presentation fully customizable within a custom template.
Astena came for graphic support and got a structural facelift. With their new tagline “Building industry software” we covered their three existing pillars in construction, real estate and installation software. Each of those branches was given its own colour within the new corporate style and product portfolio. And the pitch prospect? Astena won them over – a great example of how good marketing can pay for itself many times over.
Does your marketing pay for itself?
We received full support from brandstichters with our look and feel, brand strategy and corporate presentation. The end result looks fantastic, incomparable to what we started from. More collaborations are sure to follow!