Cores
10 years of Cores on your coffee table
The question
How can we present our 10th anniversary to partners, customers and governments in an elegant and memorable way? What have we achieved and learned in the past 10 years? And how do we envision the next decade for our company? Project developer CORES Development wanted to share their broad ideas on city living, working and experiencing with the world, preferably in a surprising and unconventional way.
The sparks
We worked on this project together with partner The List and started by asking Cores various questions: what brings a neighbourhood to life? And what does that really mean, a lively neighbourhood? Does it include playing children? Neighbourhood parties? Borrowing a cup of sugar? Different cultures? Lots of bike lanes? Or your car nearby? We went on to ask sociologists, planners, politicians, architects, artists and science fiction authors the same questions.
We collected opinions, images and quotes that together map out the happy city. And in doing so, we did not shy away from any themes: from gentrification, coffee bars, smog meters, street style, affordability, hip seniors, urban farming and brownfields, to peaches from Paris, brutalism in LA, Greek temples and Japanese living capsules. We always linked Cores’ most important building projects to one of the happiness themes, including new atmospheric photographs.
The result
Together with The List, we created an inspiring 230-page coffee table book that was titled “What makes your city great”. An aesthetic and accessible book full of ideas, quotes and clever finds from all over the world. With this book, we presented Cores as a project developer who thinks ahead, always looks around and keeps on learning: a portrait of a project developer as a director and producer of happier cities.
Are you looking for an original way to tell your story?
